The Guiding Ibeacon: Helping Brands Navigate Customer Relationships

iBeacon

The homebuyer would receive messages as she moves throughout the property pointing out unique traits or information (The master bathroom was redone last year. The wood in the vanity was imported from Africa.) Property management: Luxury apartment buildings and condominiums could take advantage of beacons to provide a unique and engaging tenant experience. Doormen would personally welcome all residents, and property managers could disseminate personalized and relevant messages and information. (Welcome home, Laurie! You had a package delivered today. Please stop by the mail room.) When units become available, beacons could alert passers by who are on the market to move, providing pictures and information as well as the ability to schedule a viewing.

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