Dating Site Dinged For Exaggerating Claims Of Success

NAD sided with Match.com’s challenge to some of eHarmony’s most familiar claims, including: “Has made more marriages than anyone else.” “Ranks 1st in most satisfied marriages.” “Ranks 1st in most enduring marriages.” NAD’s conclusion? While get women the findings eHarmony cited seem “methodologically sound,” they didn’t support the company’s claims about its relative success. NAD said eHarmony has already dropped another claim Match challenged: calling one of its main studies “independent,” even though lead author John Cacioppo is a scientific adviser to the company. This is the fourth round between the companies since 2006. Twice, Match has challenged eHarmony, and won at least a split decision. Twice, eHarmony has returned the favor, though once it aimed at a Match affiliate, Chemistry.com. Match’s parent company also owns OKCupid and other dating sites.
Full story: http://www.philly.com/philly/business/consumer_news/20140817_Dating_site_dinged_for_exaggerating_claims_of_success.html

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